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Episode 48: From Unknown To Expert with Catriona Pollard


catrionaWhat comes to mind when you hear the word “Expert”?

What comes to mind when you hear the word “unknown?”

Now, if you’re in business for yourself (or plan to be) which word sounds like the better option?

Today’s guest discusses a fundamental truth in business. You’re either perceived as an expert or you’re not. And if you’re not being seen as an expert, what is it really costing you?

Catriona Pollard is with me on the show this week and she is passionate about helping people find their authority and communicate it clearly and with purpose.

Catriona Pollard is the founder and director of CP Communications – one of Australia’s most respected and innovative PR and social media agencies. She is also the author of ‘From Unknown To Expert’, Catriona’s new book that is a step-by-step process for growing your profile, expanding your influence and increasing your income by becoming a recognized expert.

“At what point in my life did I decide that my stories weren’t important enough or that my expertise wasn’t good enough?”

– Catriona Pollard

After years of staying behind the scenes, Catriona finally reached a point of complete frustration on November 9th of 2010.

She was making a presentation to a room full of people. She was so nervous and remembers looking at the light shining from the spotlight. There was absolute silence as the audience waited. She looked out to the crowd, took a breath and began to speak.

And do you know what happened?

She realized that she deserved to be in the spotlight. For the first time, she wanted people to hear her speak.

Because she realized that she had something important to say. Something that could change people’s lives for the better.

If you are guilty of playing small and not claiming your role as an expert, then you need to hear this episode.

Here are some of Catriona’s favorite things:

Most Influential Book

Best Conference or Industry Event

Most Effective Strategy For Growing Your Business

  • Creating genuine connections

Favorite Business Tool or Resource

  • iPad mini

Most Recent Exciting Adventure

  • Writing and launching her first book in the US and Australia is by far her biggest recent adventure. Catriona is also an emerging artist who creates sculptural basketry and she was just nominated for an emerging artist award.

Show Highlights

  • What it means to step fully into your power and tell your story with authority.
  • Building your reputation, your credibility and your profile.
  • The importance of actively building trust within your community.
  • Growing into your role as an expert, especially if you consider yourself an introvert.
  • Catriona’s advice about positioning yourself as an expert in a way that feels authentic and real.
  • Are you guilty of playing small and not claiming your role as an expert?
  • Catriona shares simple steps to build your credibility over time.
  • A simple strategy for connecting with other recognized experts and influencers.
  • Simple things you can do TODAY to start positioning yourself as an expert.
  • What’s your deeper purpose for doing the work you do? Answer this question and it will become a lot easier (and more fun) to talk about your business.
  • Catriona discusses the important moment in her life when she realized that staying small and being behind the scenes was no longer working for her.
  • How Catriona got over her fear of public speaking.

Interview Links for Catriona:

  • – Check out Catriona's website to learn more about her new book, her acceleration pack, blog and much more.
  • – Catriona's main business website which is one of Australia's most respected and innovative PR and social media agencies.
  • Say hello to Catriona on Facebook  Twitter  Google+  LinkedIn

Subscribe To The Podcast

If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 


Question: What's one step that you can take to start positioning yourself as an expert? Go ahead and be brave. Add your answer to the comments section below. I read and respond to every comment.

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  • Helena

    This is great Michael! Thank you so much 🙂 What a great conversation.

    • Hello Helena. I’m so happy that you enjoyed the discussion with Catriona. Thanks for sharing your appreciation! 🙂

  • Great interview Michael. Just found your podcast and I love your interview style. Keep up the great work!

    • Hi Clinton. Thanks for checking out my show. I’m glad you like what you’re hearing so far. Let me know it there are any areas of interest that you would like to hear discussed on the show at some point. I’m always looking for great suggestions.

      • No I love your questions Michael! I just wish your podcast was available in Stitcher, as that’s where I listen to all my podcasts. Are you planning to do this in the future?

        • Good news, Clinton! I’m already on Stitcher. Search for “The Startup Sessions Podcast.”

  • This was exactly the interview I needed to hear today. Catriona’s advice to get out to networking events has reminded me that this is what I need to focus on right now. Michael, I very much enjoy your interviews. Thanks for what you are doing.

    • Thanks so much for listening to the show, Mary! I’m so happy that Catriona’s advice resonated with you. I’m glad you’re enjoying the interview discussions. Let me know if there are any specific areas that you would like to hear discussed on the show. I’m always looking for input from my listeners.